Cultural attitudes play a significant role in the acceptance and adoption of sex dolls in Portugal. Traditionally, Portuguese society has held conservative views on sexuality and personal intimacy, which can influence how such products are perceived. However, increasing openness to diverse lifestyles and technological innovations is gradually shifting perceptions. Factors such as changing social norms, greater awareness of mental health and companionship needs, and the influence of global trends have contributed to a more accepting environment. In urban areas, where progressive attitudes are more common, sex dolls are increasingly viewed as legitimate tools for personal satisfaction and emotional support. Conversely, in more conservative communities, stigma and moral considerations may hinder open discussions or acceptance. Education and awareness campaigns highlighting the benefits of sex dolls—such as companionship, therapy, and safe intimacy—are helping to normalize their use. Overall, as cultural attitudes continue to evolve, Portugal is likely to see broader acceptance and integration of sex dolls into personal and social contexts, reflecting a society that is gradually embracing diverse expressions of intimacy and human connection.